Chinese Baby Formula Market

However that s all set to change.

Chinese baby formula market.

And europe accounting for 40 percent of the market. And of course despite the best efforts to regain the. The chinese formula market is currently the busiest in the world with over 2000 brands competing. By 2018 the number of brands is expected to fall to around 500.

China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023. China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of. Infant formula in china is an important market which witnessed a major crisis which makes it very dynamic and open to foreign players. According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023.

Marketing to china it s also an agency. Nestle feihe international british consumer goods firm reckitt benckiser. Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product. Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s.